Consumer Marketing

Throughout my time working for a boutique retail store in Fayetteville, I lead day-to-day consumer marketing efforts that directly impact foot traffic, sales, and brand visibility. My role includes developing and executing multi-channel campaigns across Instagram, email, and in-store promotions to drive engagement and conversion. I’ve built and maintained a consistent visual and written brand voice, launched product collections, highlighted local makers, and promoted events with strategic content planning.

Skills:
- Social Media Strategy & Management
- Product Launch Campaigns
- Influencer & Community Engagement
- Visual Merchandising Support
- Brand Voice Development
- Email Marketing & Copywriting
- Trend Awareness & Seasonal Promotion Strategy
- Data-Informed Content Planning