B2B Marketing

This project highlights my B2B marketing work with Entry Shield Security, a company specializing in school safety solutions. My role focused on developing and executing marketing strategies aimed at institutional buyers—primarily school districts and other educational organizations. I manage digital platforms, maintain brand consistency across web and social channels, and introduce internal communication improvements to support cross-functional collaboration. My efforts are rooted in data-informed strategy, with an emphasis on relationship-driven marketing, audience-specific messaging, and long-term client engagement. This work represents my ability to market complex services to decision-makers in professional and public-sector environments.